Monday, November 17, 2014

Yep … That’s What We Intend To Do

I recently had the honor to help facilitate a focus group session with a small group of employees reflecting on the results of a recent employee survey. One of the questions reviewed referred to the clarity with which leadership has communicated the future direction of the company.

And when the employees in the room were queried for their thoughts on this survey item, the answers were unanimous. They said they were clear on what is happening in the company, but have little insight into WHY things are changing. Hmmm. That’s interesting … and very telling. Sound familiar?

See, here’s the thing. Just as with your personal goals, knowing why things are changing in the organization and why you are asking your team to do something is critical to motivating the behaviors you seek. The WHY provides the motivation for all to understand the reasoning behind the initiative or change. It provides clarity. Without the WHY, folks will draw their own conclusions and perhaps resist the change. And ya don’t want that!

Give them a reason to believe what you believe, to know why they should care. When you do, the results for you as the leader and for them as the contributors will be amazing!


Your life (and your business) becomes amazing when you do. And your life is happening right here, right now. Make it amazing – I dare ya!

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