C-H-A-N-G-E
– six little letters that can perpetrate so much anxiety. Reactions to a
changing environment are always unpredictable. Being prepared to address the
resistance to change is a key success factor necessary to achieve your goals as
a change leader.
According to the Institute
for Corporate Productivity, managing and coping with change is the number one
critical issue faced by organizations today. In fact, in a survey of 631
executives, three of the top ten issues anticipated in 2013 relate to change!
Surprise anyone? Not me.
Organizations and cultures
must transform to win. It’s just that simple!! More of the same just isn’t
going to allow a company to survive in the future. To thrive, we must embrace
change.
See, here’s the thing. People
don’t change because of policies or mandates or threats. People change because
of people! Your role as a
leader is to be the motivation that enables your team members to push beyond their
uncertainties and make change possible. Mehmet Oz says that people don’t
change their behaviors based purely on what they know. They change based on
what they feel. I believe he is right.
To help your team adapt to
the new future expectations, ensure they know why they should care. Four ways to accomplish this include:
Communicate/Connect – Early, often, consistently and in language they will understand. Eliminate
the use of buzzwords or jargon. Emphasize WHY.
Provide a goal to work towards rather than a problem to run away from.
Assess Their
Needs – Listen to them with empathy and determine the source of their
resistance. Remember, listening is not just waiting your turn to speak. Ensure
everyone sticks to the facts. Ask what it will take for them to be successful.
Recruit Them
To Help – Invite folks, rather than telling them, to be on your team. Ask,
“tell me more” as often as possible. Achieve quick wins (by design) and
celebrate ridiculously!
Exhibit the
Desired Behaviors – Be a role model for expected mindsets and behaviors. Create
a meaningful sense of urgency. And actively manage less than desired behaviors
in team members.
Influence people to know why
they should C-A-R-E and when they believe what you believe, they will go the
extra mile.
In change, as long as the:
-
pressure to
change,
-
truth about the
current reality,
-
well-defined
plans to achieve the desired change, and
-
the vision for
and the benefits of the future state
collectively outweigh the
level of resistance, transformation will occur. But, let any of those four
elements fall absent from your culture, and your change process is destined for
failure.